DEGRENNE

As part of a brand transformation and international expansion, Degrenne Paris sought to strengthen the consistency of its retail identity and modernize its merchandising approach to support the evolution of its international distribution network.

The challenge was to offer a seamless customer experience across all distribution channels—boutiques, franchises, department store concessions, and partner networks—while developing more effective merchandising concepts capable of supporting collection launches, improving product visibility, and reinforcing the brand's premium positioning.

Modernize the retail experience to support the brand's repositioning in the premium segment.
Define an international merchandising strategy that ensures consistent brand expression across all distribution channels.
Enhance collection visibility and optimize product presentation to boost sales performance.
Design scalable retail concepts adapted to different distribution formats: boutiques, franchises, shop-in-shops, and partners.
Develop cross-functional collaboration between the Marketing, Creative, Sales, and Retail teams to accelerate collection launches and improve operational efficiency.
Optimize merchandising investments through budget management, key performance indicators (KPIs), and a continuous improvement approach.
The challenge was to harmonize the customer experience across all points of sale—boutiques, franchises, shop-in-shops, and partner networks—while developing more effective merchandising concepts capable of supporting collection launches, improving product visibility, and reinforcing the brand's premium positioning.

Conduct a thorough diagnostic of the distribution network to identify areas for improvement in merchandising, customer experience, and sales performance.
Define an international merchandising strategy aligned with the brand's positioning, development ambitions, and business objectives.
Design retail design concepts, merchandising standards, and presentation guidelines adapted to different distribution formats, ensuring a consistent, premium, and distinctive brand experience.
Structure deployment methods and governance frameworks to ensure effective, consistent, and sustainable international rollouts across all markets.
Work closely with the Visual Merchandising, Marketing, Creative, Sales, and Retail teams to ensure the implementation of new concepts and disseminate best practices throughout the organization.
Lead the international rollout of merchandising strategies by supporting local teams to guarantee operational excellence, consistent brand expression, and a measurable impact on sales performance.

2014 - 2018