SODEBO

When I joined Sodebo, the company wanted to strengthen the consistency and modernity of its brand identity to support its growth ambitions and innovation strategy in a particularly competitive market.

The challenge was to build a unified brand expression across all touchpoints—packaging, communication, digital, retail, and brand experiences—in order to showcase product innovations, improve brand perception, and consolidate its market position.

In this context, my role was to structure the Creative Department, define a 360° brand vision, and lead the rollout of a coherent visual identity capable of supporting product launches, enriching the brand experience, and contributing sustainably to sales performance.

Strengthen brand consistency and desirability across all touchpoints, including packaging, digital, communications, retail, and brand experiences.
Support Sodebo's growth ambitions and innovation strategy in a highly competitive consumer goods market.
Enhance new product line launches and innovations through a stronger, more distinctive, and more impactful brand expression.
Develop a 360° creative approach that seamlessly connects the physical and digital worlds to deliver a consistent, engaging, and differentiating brand experience.
Structure the Creative Department, optimize creative processes, and strengthen collaboration between the Marketing, Innovation, Communications, and other cross-functional teams.
Contribute to brand performance by increasing visibility, consumer preference, engagement, and value creation through a creative strategy that serves business objectives. Contribute to commercial performance by increasing brand visibility, consumer preference, customer engagement, and overall brand value.

Conduct a comprehensive brand ecosystem analysis to identify opportunities for improvement in terms of consistency, visibility, customer experience, and value creation.
Define a shared creative vision, aligning brand ambitions with marketing objectives, business priorities, and consumer expectations.
Design a 360° brand identity deployed across all touchpoints—packaging, digital, communications, retail, and brand experiences—to ensure a consistent, distinctive, and impactful expression.
Structure creative processes and strengthen collaboration between the Marketing, Innovation, and Communications teams and external partners to accelerate project development and improve operational efficiency.
Implement creative governance that guarantees quality execution, brand identity consistency, and alignment of deliverables with the company's strategic objectives. Integrate the Creative Department into a continuous innovation process by optimizing working methods, developing team skills, and fostering cross-functional collaboration to sustainably support brand performance. This involves collaboration between Marketing, Innovation, Communication, and external partners to accelerate project delivery and improve operational efficiency.

Establish a creative governance framework that ensures excellence in execution, brand consistency, and measurable business impact, while embedding a culture of continuous improvement.

2021 - 2022